X appears to be juicing MrBeast's views as Elon Musk tries to woo the YouTuber to the platform

The fix is in, apparently.MrBeast, the most popular creator on YouTube, uploaded his latest YouTube video to Elon Musk’s X for the first time. According to MrBeast, he was “curious” about “how much ad revenue” he would make from the upload, so he uploaded the video directly to the platform as a “test.”Now, X users are reporting that MrBeast’s post containing the video upload is being forced into their feed multiple times a day as an unlabeled advertisement. Tweet may have been deleted “This has shown up in my feed maybe 7 times now,” posted one X user, referring to the MrBeast video. “It is both missing the post time next to the username (indicative of a normal user post) and the Ad indicator on the top right.”The user is referring to the proliferation of apparently unlabeled ads, a fairly recent phenomenon on X that began after Musk acquired the company in October 2022. It is one that Mashable has previously reported on.What’s going on here? SEE ALSO: Elon Musk still plans to turn X / Twitter into a PayPal dupe X has served some of its users unlabeled advertisements since September of last year. These ads appear in a users’ feed without any “ad” or “promoted” label that the platform usually affixes to paid posts. However, users can tell that these are unlabeled ads and not organic posts because they are missing the date the post was published, which are shown on posts but not ads. In addition, as…X appears to be juicing MrBeast's views as Elon Musk tries to woo the YouTuber to the platform