Walmart joins the X / Twitter ad boycott — this one will sting

Just in time for the holiday shopping season, Walmart decided to stop advertising on Elon Musk’s X, joining a slew of other major companies that have fled the social media platform in recent weeks.”We aren’t advertising on X as we’ve found other platforms to better reach our customers,” a Walmart spokesperson told Reuters, which first reported on the retail chain’s decision to suspend ad campaigns on the website formerly known as Twitter.Musk’s profane response to fleeing advertisersWalmart’s decision to stop advertising comes after Musk, X’s owner, told boycotting advertisers to “go fuck yourself” while being interviewed at The New York Times’ DealBook Summit.X’s most recent advertiser problems began in mid-November after Musk endorsed an antisemitic conspiracy theory posted by another user on the platform.”You have said the actual truth,” Musk replied to a user who shared the conspiracy known as the Great Replacement Theory, which claims that Jewish organizations are trying to replace white people in the U.S. and European nations with immigrants from minority groups. Musk later went on to further discuss how groups like the ADL refuse to “criticize the minority groups who are their primary threat.”A Media Matters report published the next day also added to X’s issues as it found numerous brands’ advertisements on pro-Nazi content.Shortly after Musk’s comments and the report, advertisers started to drop the platform.Walmart is a blip among a long list of X departuresIBM was the first to pull its ads. Companies like Apple, Disney, Sony, Warner Bros., Comcast, NBCUniversal, and Paramount…Walmart joins the X / Twitter ad boycott — this one will sting