Twitter is removing view count metrics from videos

Ever since Elon Musk has taken over Twitter, it’s become clear that he’s obsessed with metrics. In December of last year, he had Twitter add public “view count” metrics to tweets. Public “bookmark counts” were added to tweets in March.But now, it appears that Twitter is removing one of its most important metrics: Video view counts.Multiple Twitter users, including the author of this piece, have noticed that videos on Twitter are no longer displaying how many times they’ve been viewed. This metric was previously publicly available to all users.  Tweet may have been deleted (opens in a new tab) Tweet may have been deleted (opens in a new tab) It’s unclear if this move is intentional, as Twitter has recently updated its video player to include playback speed and a picture-in-picture style mini-player. However, some users have reported noticing the missing view counts more than a week ago. As of now, video view counts have been removed from the Twitter for iOS app as well as the Twitter website. As of publishing, video view counts can still be seen on Twitter for Android.If the video view count metrics removal is indeed on purpose, this would make Twitter the least transparent social media platform when it comes to video. Every other major video platform, from YouTube to Facebook to TikTok, shows its users how many views a video has received. It’s also an extremely important metric for advertisers, as this helps them decide how to run ad campaigns on these platforms.The…Twitter is removing view count metrics from videos