Twitter aka X changes ad labels, makes promoted tweets less obvious

The big changes at X, formerly known as Twitter, just keep coming this week.Users are already trying to adjust to a now-very-different-looking platform after Elon Musk renamed Twitter X and swapped out the bird logo for the 24th letter of the alphabet. Now, users will have to be more vigilant when it comes to spotting paid advertisements.It appears that late Thursday evening, Musk’s company started to roll out a new format for labeling ads. Many users who’ve seen them are pointing out how the new label obscures the fact that the post is an advertisement. This is how Promoted tweets were previously labeled on the platform. Credit: Mashable screenshot Previously, paid Twitter ads, or promoted tweets as they were called, were displayed with a label marking the post as “Promoted.” The label appeared at the bottom of the post, right under the interaction buttons, such as reply and retweet. A box with an arrow pointing towards the word “Promoted” was also affixed to the paid post. This is how the new X ad label looks. Credit: Mashable Screenshot Now, paid Twitter advertisements simply appear with the label “Ad” and it’s been moved to the upper right hand corner of a post, alongside the kebab menu also known as the three dots button.Mashable has reviewed promoted tweets with the new ad labeling, and it does appear to make the paid advertisement disclosure less obvious. Tweet may have been deleted For one, the boxed arrow icon, which no longer appears as part…Twitter aka X changes ad labels, makes promoted tweets less obvious