Tucker Carlson's Twitter show viewership is declining

Elon Musk has a vision for Twitter: Video content.Musk has encouraged podcast hosts to upload their video episodes to the platform. He has hinted at bringing back Twitter’s standalone livestreaming video app, Periscope. And just this past weekend, he mentioned Mr. Beast in a tweet, urging the YouTube star to post his video content to Twitter.However, one of Musk’s first big gets for Twitter’s video push – former Fox News host Tucker Carlson – may be offering up a warning to those who were considering Twitter’s video pivot.Tucker Carlson’s tweet impressions and video views have faced a steep decline since the popular conservative figure launched his Twitter-based show, “Tucker Carlson on Twitter.” As Media Matters for America Senior Fellow Matthew Gertz points out, tweet impressions for Tucker Carlson’s tweets, sharing his video series have drastically decreased since Carlson posted his show announcement video in early May, which attracted 137.1 million tweet views. The most recent Carlson tweet sharing the show, episode 8 of the series on June 30, has only received 8.6 million tweet views. Mashable was able to access the video view counts for each of Carlson’s tweets, a metric that is no longer publicly available but continues to display on some older versions of the Twitter app. Those video view counts are even smaller. Tweet may have been deleted (opens in a new tab) The show’s tweet views have continued to drop, show after show, aside from two episodes that received special assistance, such as a share from…Tucker Carlson's Twitter show viewership is declining