The majority of traffic from Elon Musk's X may have been fake during the Super Bowl, report suggests

This week, Super Bowl 2024 shattered records, with the NFL championship broadcast on CBS becoming the most-watched televised event in U.S. history.Also riding high from the big game? Elon Musk’s X. The company formerly known as Twitter published its own press release, lauding Super Bowl LVIII as one of the biggest events ever on the social media platform with more than 10 billion impressions and over 1 billion video views. Tweet may have been deleted However, it appears that a significant portion of that traffic on X could be fake, according to data provided to Mashable by CHEQ, a leading cybersecurity firm that tracks bots and fake users.According to CHEQ, a whopping 75.85 percent of traffic from X to its advertising clients’ websites during the weekend of the Super Bowl was fake. SEE ALSO: Elon Musk’s X comes out in favor of pro-censorship law “I’ve never seen anything even remotely close to 50 percent, not to mention 76 percent,” CHEQ founder and CEO Guy Tytunovich told Mashable regarding X’s fake traffic data. “I’m amazed…I’ve never, ever, ever, ever seen anything even remotely close.”CHEQ’s data for this report is based on 144,000 visits to its clients’ sites that came from X during Super Bowl weekend, from Friday, Feb. 9 up until the end of Super Bowl Sunday on Feb. 11. The data was collected from across CHEQ’s 15,000 total clients. It’s a small portion of the relevant data, and it’s not scientifically sampled, but it nonetheless suggests a dramatic trend.CHEQ monitors…The majority of traffic from Elon Musk's X may have been fake during the Super Bowl, report suggests