The age of being very online is over. Heres why.

There was once a time when memes and internet-born jokes were a novelty enjoyed by relatively few people – the kind who would describe themselves as Extremely Online. Maybe you’d take pride in quoting a niche Vine that only a few select IRL friends will have seen and spent your evenings connecting with mutuals on Twitter or scrolling niche fandom accounts. Crucially, you had an understanding of internet culture that the average person probably didn’t. But in 2025, it’s very difficult to make that claim.Because while internet trends and buzzwords were once an inside joke, it’s now practically impossible to keep anything on social media a secret. This feels particularly pressing in the wake of BRAT summer, a concept which was cool for, approximately, five minutes and is now being referenced by Facebook mums as part of their daily vocabulary and was used in Kamala Harris’ presidential campaign. Similarly, seven or eight years ago, had Jools Lebron shared her “very demure” video on Vine, rather than on TikTok last year, it might have had potential to be a private gag between you and your other very online friend, rather than the concept for at least four fashion brands’ autumn campaigns. All of this to say, the idea that you can be more online than anyone else with an iPhone and an Instagram account is ostensibly extinct.  SEE ALSO: Jools Lebron, the creator of ‘very demure, very mindful,’ might not own its trademark Plus, many people who once made their internet…The age of being very online is over. Heres why.