Not even Paris Hilton wants to advertise on Twitter / X

Elon Musk’s endorsement of an antisemitic conspiracy — and a report showing big brands’ ads on pro-Nazi content — has resulted in lost ad revenue dollars for X from Apple, Disney, and now celebrity socialite Paris Hilton.Just last month, X CEO Linda Yaccarino announced a partnership with Hilton. According to Yaccarino, Hilton and her company 11:11 were going to launch several new media initiatives on the Elon Musk-owned platform formerly known as Twitter. Tweet may have been deleted “The queen of pop culture, music, business, and TV is #Sliving on X,” Yaccarino posted on October 2. “@ParisHilton welcome to the @X family, we’re excited to launch an official partnership with you and your next-gen media company 11:11. Together we’re going to create a launchpad for new initiatives in video and live video, live commerce, Spaces, and so much more. Let’s do this!!”On Tuesday evening, November 21, 11:11 Media president and COO Bruce Gersh told CNN that the company was suspending its ads on X due to the issues the platform is currently embroiled in.“11:11 Media made the decision to immediately pull the campaign from the platform,” Gersh said.While her company has suspended its ad campaigns, the status of Hilton’s overall reported two-year partnership with X that was just announced last month remains unclear.The Hilton partnership was a big deal for X and its CEO Linda Yaccarino, who Musk handpicked specifically to bring advertisers back to the platform. X has been bleeding ad revenue since Musk acquired the company last year. Yaccarino…Not even Paris Hilton wants to advertise on Twitter / X