Elon Musk's X is suing advertisers over ad boycott

Fresh off relaunching his own lawsuit against OpenAI just yesterday, Elon Musk’s X announced it was taking on a major coalition of some of the biggest advertisers on the planet.On Tuesday, X, formerly known as Twitter, filed a lawsuit in Texas federal court against Global Alliance for Responsible Media (GARM), a coalition made up of major advertisers. GARM is an initiative of the World Federation of Advertisers (WFA) and represents companies like Disney and Walmart. The suit names WFA, alongside GARM members CVS, Mars, Unilever, and clean energy company Orsted, as well.Ørsted Tweet may have been deleted “We tried peace for 2 years, now it is war,” Musk posted on X in reference to the lawsuit.X’s lawsuit against advertisersX’s lawsuit claims that GARM “conspired” with brands like CVS to “collectively withhold billions of dollars in advertising revenue” shortly after Musk took over the company in 2022. It’s important to note that this lawsuit is not related to last year’s more recent advertiser boycott of X, which occurred after Musk seemingly endorsed a far-right conspiracy theory and a Media Matters for America report found ads on pro-Nazi content. (X has an ongoing lawsuit against Media Matters as a result of that report, which it filed last year.) Musk had famously told advertisers to “go fuck yourself” as a result of that boycott.X CEO Linda Yaccarino posted both a video and article on X about the lawsuit on Tuesday. The video posted with the headline “A Message to X Users,” Yaccarino claims that “a…Elon Musk's X is suing advertisers over ad boycott