Cameo expands to all creators, not just celebs

Cameo is making room for more than celebrity greetings, expanding its personalised messaging service to let anyone sign up to make custom videos for money.Announced in a blog post on Tuesday, the platform has officially launched its CameoX initiative, which began a pilot program last May as a “strategic decision to allow just about anyone with a passion for engaging with fans to join the Cameo community.”Cameo has made millions through its celebrity video message offerings, seeing actors, athletes, musicians, influencers, multiple disgraced U.S. Congressmen, and racist far-right British politicians personalise greetings for varying rates — it was a particularly lucrative move for celebs during the COVID-19 pandemic and the SAG-AFTRA strike. In 2021, Cameo was valued at $1 billion. But celebrities have since reportedly left the platform in droves, for reasons including but not limited to pro-Russia propagandists tricking celebrities into spreading misinformation. Plus, Cameo had a run-in with the Federal Trade Commission for violating celebrity endorsement disclosures this year, which was not cheap. SEE ALSO: Matt Gaetz joins Cameo like disgraced congressman before him So, Cameo is pivoting to embrace more avenues of content creation and monetisation. Now, anyone can join Cameo through the company’s revamped onboarding process, which no longer focuses on Cameo team outreach or follower thresholds.”We realized we had missed out on thousands of talented individuals who could have made meaningful contributions to the marketplace,” said Cameo CEO Steven Galanis in a press statement. “We missed SAG-AFTRA actors who had applied before landing breakout roles…Cameo expands to all creators, not just celebs