Brands suspend advertising on X after ads appear alongside Nazi content

Less than a week after X CEO Linda Yaccarino claimed the platform formerly known as Twitter was safe for brands, at least two companies are suspending ad campaigns on the social media website.Why? Because the brands’ ads appeared alongside neo-Nazi content.Pharmaceutical giant Gilead and the NCTA – The Internet and Television Association have both informed CNN that its company was no longer advertising on X following a new report that found major brands ads being shown on content promoting nazi ideology. The NCTA said in a statement to CNN that it was using X’s brand safety tools, ones in which X CEO Yaccarino recently promoted as one of the reasons the platform was now safe for advertisers. X has struggled to woo brands back to the platform following Elon Musk’s acquisition of the company in October. Approximately half of the company’s biggest advertisers stopped running ads on the platform following content moderation changes implemented by Musk. SEE ALSO: Elon Musk’s X/Twitter is letting paying users hide their blue ticks Furthermore, one organization that had ads placed on this content claimed that it wasn’t an X advertiser at all. In a statement provided to CNN, University of Maryland’s associate athletic director told the outlet that Maryland Football hasn’t run a paid ad campaign on X since 2021.Right-wing media watchdog Media Matters for America released a report detailing how X was serving ads to users on far right wing, openly fascist content. The report focuses on one specific account, “New American Union,” which…Brands suspend advertising on X after ads appear alongside Nazi content