Adobe Tool To Stamp Out “Misinformation” Is Being Added Directly To Modern Cameras

A transparency report from Adobe about how it plans to co-operate with Australia’s Code of Practice on Disinformation and Misinformation, has revealed the extent to which its new rollout of technology that embeds data in images in order to curb misinformation is faring. The Content Authenticity Initiative (CAI), which was launched by Adobe in collaboration with Twitter and the New York Times last year announced a partnership with Nikon and Leica to bring image marking technology to the Nikon Z9 and Leica M11 cameras. The technology, at least according to CAI, will increase trust in photographers’ digital work by securing provenance information at the point of capture, including location, time, and how the image was taken. Provenance is the facts of a piece of digital content like origin. CAI, launched in 2019, aims to restore trust in images people see online by embedding provenance information from the time an image is first captured. According to its website, the CAI is “a group working together to fight misinformation and add a layer of verifiable trust to all types of digital content, starting with photo and video, through provenance and attribution solutions.” The CAI also created the Coalition for Content Provenance and Authenticity (C2PA), a camera industry standard that will help establish trustworthy content and attributing of creators. “As a leader at the forefront of innovative photography and the first camera manufacturer to join both the CAI and C2PA, Nikon’s use of CAI technology will accelerate implementation of the provenance technology for millions…Adobe Tool To Stamp Out “Misinformation” Is Being Added Directly To Modern Cameras