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When someone stumbles upon our blogs, our goal is to keep them there as long as possible which is quite often easier said than done. This is your chance to show them how witty, clever, smart, charming, and any other adjective here you are and really hook them in. So we know what our goal is, but how do we achieve it?

• Link to older posts - When you are writing, always keep your older posts in the back of your mind and look for opportunities to link to them. For example if I ever mention blog design, I should always link to the appropriate post on the topic…as I just did. Slick, aren’t I?.
• Show popular posts - Another strategy I have seen used is showing your most popular posts in your sidebar or in your footer. You can make the judgment call yourself on which to show or use a plugin like popularity contest which bases the most popular posts on the views, comments, etc.
• Show related posts - At the end of a post, you often see a list of a few “related posts” which are related to the topic being discussed. You can either choose these your self or use a plugin like WP 2.3 Related Posts Plugin which chooses them automatically.

These are just a few ways to expose more of your blog and refresh some of your older posts. I am curious to know what strategies everyone else uses so please share yours!

This entry was posted on Wednesday, January 23rd, 2008 at 1:00 am and is filed under Blogging Basics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.