Engagement metric analytics now available

[Mark]

WebTrends Adds Engagement Score To Analytics (http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=64910&Nid=32838&p=408441)

ANALYTICS FIRM WEBTRENDS HAS A new patented add-on that lets marketers set specific values for each of their Web pages and then calculate an on-the-fly engagement score for each specific visitor.

[ses5909]

Do you use WebTrends?

[Mark]

Do you use WebTrends?

No, I don't use WebTrends yet.

I like to go out and gather information before I use something. Also, I am examining ways to measure reader engagement.

We are all becoming more and more involved in social networks and social media with each passing day. It stands to reason that we should learn as much as possible about measuring the engagement of our readers with our blogs and other websites.

We need to obtain a strong understanding of the level and depth of our readers' engagement with our sites (blogs). We need to develop metrics that we can use to test reader engagement with over time. We can learn which social networks bring in the most readers to our blogs. We can systematically test different approaches to developing traffic to our blogs from social networks. With that information, we can optimize our time to obtain the best results for each of our blogs.

[ses5909]

It's definitely good to be aware of all that is out there and how we can use it in the best possible way!