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doorlight
03-28-2008, 04:15 PM
Inside AdSense: Another look at optimizations (http://adsense.blogspot.com/2008/03/another-look-at-optimizations.html)

1) Ads shouldn't be placed under a title or section heading in a way that implies that the ads are not ads.
2) Ads should be easily distinguishable from surrounding content.

uh-oh. :p
SarahG
03-28-2008, 11:05 PM
We got emailed about point 2 on one of our sites. Seems it's a bit of grey area as to how much blending in you can do these days. After adding a pale grey border around our ads and a distinguishable background on a link block heading our CTR dropped by around 30% and we've lost around $50+ a month because of the change. I'd have dropped them except there's nothing else that could produce the same money we make off adsense on that particular site at present.
iphetamine
05-18-2008, 09:13 AM
^which site is that? can i have a look? so people used to click on the ads accidentally, you mean? :p

Google have been really strict with their rules lately. It's pretty annoying!
erikko
05-21-2008, 04:03 AM
2) Ads should be easily distinguishable from surrounding content.

some adsense users place the code where it isn't that usually noticed (specially in some parts of posts) which makes the users clueless that they can click the ads without knowing
ghing
05-24-2008, 04:02 AM
I agree with you erikko.. lots of bloggers do that..
SarahG
05-24-2008, 08:40 AM
some adsense users place the code where it isn't that usually noticed (specially in some parts of posts) which makes the users clueless that they can click the ads without knowing

It used to be advised by Google on their tips on how to increase CTR. Then they changed their minds over it.
erikko
05-28-2008, 02:24 AM
but with the Adsense TOS, it isn't allowed anymore as it is required for every publisher to make their ads visible within the page
SarahG
05-28-2008, 08:02 AM
but with the Adsense TOS, it isn't allowed anymore as it is required for every publisher to make their ads visible within the page

Being the second responder to this post and already acknowledging that is the now the issue, I'm well aware that it isn't allowed anymore. My comment said it USED to be advised by Google, in reply to your comment about how site owners put ads in posts and on sites in such a way that make their visitors clueless that they're clicking them. Yes, because that's pretty much what Google USED to advise.